For owner-run businesses

Your business, with the daily work off your desk.

Keep the decisions. Lose the work. Pay from the profit.

We run the daily work as your team. You keep the company and every decision, and we’re paid from the profit we add.

A fixed back-office fee, plus a share of profit above an agreed baseline.

We set it up and run it. You get one report every Monday.

The work

You already know which of these you need.

None of it is urgent on any given day. That is exactly why it is all still here.

Open any one to see what we do about it.

Every line came off a real desk before we took it over. The cost never shows up as a number. It shows up as a late close, a lost order, a price nobody followed up.

What would it be worth to your business if none of this reached your desk again?

What actually happens

We do it on a Monday, so you don't.

Before anything moves, we write down where the business stands and what we are allowed to decide. Then the work moves across, one function at a time, on an order you agree.

What comes off your desk
  • Chasing money
  • The order desk
  • Supplier bills
  • The month-end close
  • Reporting
  • Payroll and HR
  • The paperwork behind all of it

What you stop doing

  • Approving prices you have approved a hundred times
  • Re-typing an order somebody already sent
  • Asking where an invoice got to
  • Holding the month open while one account is reconciled

You still own the business. You stop being the queue.

Who decides what

You keep control. In writing, before we start.

Green

We execute

Reversible, day-to-day calls. We act, then report.

Amber

We propose, then act

Within boundaries agreed with you, we propose an action and a response deadline. If you do not respond by then, we proceed.

Red

You decide

Contracts, headcount, capital, licences. Always you.

It starts with your approval. In the first weeks, every amber call waits for your yes. A decision moves to green only when you agree it should.

We earn a performance share on green and amber only — never on decisions you make.

Where we start

The bottleneck, and what we take off your desk first.

It looks different in every sector. Here is work we have taken over, what it was costing the owner, and what changed.

In client engagements Client names withheld under confidentiality.
Every figure on the cards, in one view.
SectorMeasureBeforeAfter
Pharmaceutical WholesalerTime to assemble one line of product data25 minunder 3 min
PeoplePharmaceutical wholesalerPolicies, contracts and employee filesnonea full set
LogisticsTime on paperwork per shipment15 minnone
ManufacturingTime to handle an incoming order15–20 minunder 4 min
Professional servicesInbound approaches in six weeks03
Finance & accountingTime to reconcile a supplier bill15–30 minseconds
Software & SaaSSystems the business runs onpackaged software plus spreadsheetsone system
ApplyBoostOursApplications completed a month119,000
Empire MediaOursShare of hours on revenue workunder 40%over 85%
ApexOursMeetings booked a month8–1028

These are the figures each engagement was measured on. Yours start the same way: we agree which numbers count and where they stand today, in writing, before anything moves.

In businesses we own and run Named, because they are ours — the same seven functions, inside companies whose profit and loss we carry.
ApplyBoost our own company
9,000

applications a month, up from 11 nine months ago

The problem, and what we built
The problem

Every employer uses a different hiring system, with its own forms, accounts and checks. Job seekers give up on most of the applications they mean to send.

What we built and run

A platform that matches each candidate to live jobs and completes every application for them, end to end, on the employer’s own hiring system.

What changed
  • 36,000+ applications this year
  • 8,200+ candidates, in 7 countries
  • Revenue up more than 13× since March
Marketing
  • Seven weeks in, spending 59% less than in week one
  • Cost per sign-up down 37% over the same period
  • 1,651 sign-ups over the campaign
  • Search, ads and social read every day: one dashboard, one person
Empire Media our own digital agency
85%

of the team’s hours now go to revenue work, up from under 40%

The problem, and what we built
The problem

Marketing, accounting and HR all ran by hand. Three people researched and wrote every outreach message instead of selling, the month-end close took 1–2 weeks of manual work, and HR time went on paperwork and policies rather than on the team.

What we built and run

Marketing, accounting and HR, run end to end: prospecting and outreach, the month-end close and HR administration, each owned by a named person on our team.

What changed Marketing
  • Revenue hours from under 40% to over 85%
  • Lists and outreach ready the same day
  • Manual prospecting down to none
Accounting
  • Month-end close from 1–2 weeks to 2–3 days
  • 10 accounting workflows running automatically, including bank and journal entries, invoice and receipt organisation, weekly cash position and income statement breakdown, and others
HR
  • HR paperwork off our HR manager’s desk, so HR time goes to the people, not the paperwork.
Apex our own company
28

meetings in one month, up from 8–10

The problem, and what we built
The problem

Warm leads were going cold. Follow-up was manual, messaging inconsistent, and booking a time took several exchanges.

What we built and run

The outreach function end to end — spotting engaged leads, writing and sending across email and LinkedIn, booking the meeting and following up.

What changed
  • Open rate from 20% to 40%
  • Leads turning into real opportunities, from 10% to 25%
  • Follow-up no longer waiting on a rep
Who we are

The people who will be in your business.

We are asking you to hand over your finance and HR. You should know who is on the other side of that before you do.

Eddy Kaba

Chief executive

Runs the group’s own businesses and the client operations alike, on one measure: direct, visible movement in the bottom line. It is why the fee sits at risk rather than on an hourly sheet.

Constantina Apostolou

Finance

Accounting and reporting end to end — invoicing, reconciliations, payroll, the close and the P&L. In one distribution engagement that included taking the check on a supplier bill from thirty minutes to seconds.

Micha El Khoury

People

HR from hiring to exit, to the rules each business runs under. For a pharmaceutical wholesaler in Quebec, that meant a full HR function built from nothing, in French and English.

Amanda Karam

Marketing

Demand generation that keeps running without the owner in it — research, publishing, outreach and the follow-up behind it, including the prospecting engine behind the marketing figures on this page.

And when you want the rest of it — seven functions, one team.
01

Finance

Controller, month-end close, cash reporting.

02

People

Hiring, contracts, reviews, payroll, compliance.

03

Operations

Order flow, fulfilment, supplier follow-up.

04

Customer service

Enquiries, complaints, retention.

05

Revenue

Pipeline, pricing, follow-up.

06

Marketing

Research, content, publishing, outreach and the follow-up behind it.

07

Technology

We fix the systems your business runs on, then run the work on them, so you don’t miss another call, client or order.

Fit

Built for a specific business. Not every business.

$3M–$20M revenue15–80 staffNo executive benchDistribution, wholesale, logisticsProfessional services

Right fit

  • Owner still in the detail
  • Customers, but plateaued
  • Margin lost to manual work
  • Regulated sectors
  • Holding five more years

Wrong fit

  • Pre-revenue
  • A demand problem, not capacity
  • Want a fixed-scope vendor
  • Selling within a year
  • Never want to hand over a decision
Questions

Before you hand over the work.

We go through how the business actually runs: the ledger, the order flow, payroll, the systems, and where your own time goes. It ends with three things in writing. A baseline of where you stand today, a ranked list of what is costing you most, and a proposed split of decisions into green, amber and red. You keep all three whether or not you go further.

How it starts

Start with a clear view of the business.

01

Review the business

Your first result, before any commitment: a written baseline and a ranked list of what is costing you most. Yours to keep.

02

Agree the terms

Put scope, decision bands, fees and audit rights in writing.

03

Start the handover

Begin with the function that costs you most, on the agreed schedule.

04

Extend the work

Bring in the remaining functions in the agreed order.

Request a business review

Tell us about the business.

Tell us a little about your business. We can discuss whether the review is a fit.

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